Breanna Moore, C’15, graduated with majors in African Studies and International Relations. Following graduation, she combined her academic interests, her passion for fashion design, and commitment to social justice and launched LaBré fashion line in July 2016. Her mission: to increase economic growth in Ghana through job creation and provide work for African women. All of LaBré fashion line items are hand made in Ghana by Ghanaian seamstresses and tailors. LaBré also primarily employs women, a population that is often the most disenfranchised.
Since founding her company only 14 months ago, Breanna has grown LaBré into a full fashion brand that is committed to providing African artisans and their products with increased access and exposure to the international market through multiple platforms. Its Fashion Made in Africa Initiative, aims to generate global visibility of African inspired fashion designers, achieve the stocking of African apparel in U.S. fashion companies, and harness the fashion industry to create economic opportunities for young and talented African designers. LaBré Bazaar, an online-commerce platform, exists to provide African artisans with increased access and exposure to the international market. And LaBré Agency, due to launch next month, will work to stock made in Africa apparel and accessories in major U.S. fashion companies.
Breanna commented on the role her undergraduate studies and travel to Africa played in inspiring her unique career trajectory:
“As an African Studies major, I had the opportunity to study abroad in Ghana and South Africa,” says Moore. “Being exposed to the history, culture, politics, and economics of the continent influenced me to combine my passions for African Studies and International Relations and put my education to work through doing something that I love.” While in Ghana, Moore was exposed to the vibrant and stunning Ankara fabrics and traditional Kente cloth. “I fell in love with the fashion there and its potential to grow beyond the shores of West Africa and take root and blossom around the globe. I was also intrigued by the prospective economic impact that fashion could contribute to the households of Ghanaian artisans.”
As co-founder of Penn’s SOUL (Student Organizing for Unity and Liberation), Moore says economic justice is a principle she’s always been committed to. “When you wear LaBré products you are not just wearing beautiful clothes, you are showcasing your resistance. You’re showing that you are critical of where you invest your money, from who and where you buy, and in what you wear.”
To learn more about LaBré, see: